Digital Marketer

We are looking for a results-driven Digital Marketer with hands-on experience in performance marketing, lead generation, and digital campaign management. The candidate will be responsible for managing paid advertising campaigns, improving organic reach, analysing marketing performance, and generating quality enquiries that convert into admissions. Key Responsibilities - Plan and manage paid campaigns on Meta Ads (Facebook & Instagram), Google Ads, and YouTube. - Develop and optimise lead-generation campaigns to improve lead quality and reduce acquisition costs. - Conduct A/B testing of ad creatives, audiences, copy, and landing pages. - Manage advertising budgets and monitor campaign performance. - Optimise landing pages, lead forms, and WhatsApp-based enquiry flows. - Improve website SEO, Google Business Profile visibility, and organic social media engagement. - Set up and monitor Meta Pixel, Google Analytics 4 (GA4), Google Tag Manager, and conversion tracking. - Analyse campaign data and prepare weekly and monthly performance reports. - Coordinate with the admissions, design, and content teams to improve enquiry-to-admission conversions. - Monitor competitor activities and identify new digital marketing opportunities. Requirements - 2–4 years of hands-on digital marketing experience, particularly in lead generation. - Proven experience managing Meta Ads and Google Ads campaigns. - Working knowledge of GA4, Google Tag Manager, pixels, and conversion tracking. - Understanding of SEO, landing page optimisation, and marketing funnels. - Strong analytical skills and proficiency in working with spreadsheets. - Good written communication skills in English; Malayalam proficiency is an advantage. - Bachelor's degree in Marketing, Business, Communications, or a related field.