Assistant Marketing Manager

Job Purpose: To assist in planning, coordinating, and executing marketing activities that enhance brand visibility, increase customer footfall, support sales growth, and strengthen customer engagement across retail stores. Key Responsibilities: • Assist in developing and implementing marketing plans and promotional campaigns. • Coordinate seasonal sales promotions, festive campaigns, store openings, and special events. • Support digital marketing activities, including social media, website updates, SMS, WhatsApp, and email campaigns. • Monitor competitor activities, market trends, and customer preferences. • Coordinate with showroom managers to ensure effective execution of marketing initiatives. • Assist in managing advertising agencies, media partners, printers, and other vendors. • Track campaign performance and prepare marketing reports and analysis. • Support customer loyalty programs and customer database management. • Ensure proper brand presentation, visual merchandising support, and promotional material deployment across stores. • Monitor marketing budgets and control campaign-related expenses. • Assist in organizing exhibitions, fashion events, and local marketing activities. Qualification: • MBA/PGDM in Marketing or Bachelor's Degree in Marketing, Business Administration, or related field. Experience: • 3–5 years of experience in marketing, preferably in textile, fashion, apparel, retail, or FMCG sectors. • Exposure to both traditional and digital marketing activities is preferred. Key Skills: • Marketing campaign management • Digital marketing awareness • Communication and negotiation skills • Vendor coordination • Data analysis and reporting • Creative thinking and problem-solving • Teamwork and organizational skills Key Performance Indicators (KPIs): • Increase in showroom footfall • Campaign effectiveness and ROI • Customer acquisition and retention • Brand visibility and engagement • Timely execution of marketing activities • Support to sales growth through marketing initiatives Overall Objective: To support the Marketing Manager in driving brand growth, customer engagement, and retail sales performance through effective planning and execution of marketing activities across the textile retail business unit.